UFM Underwear Invented Adjustable Pouch Underwear
UFM stands for Underwear For Men. UFM Underwear manufacturers and sells adjustable pouch underwear for men in 3 styles, briefs, boxer briefs 6” and boxer briefs 9”.
UFM’s patent pending adjustable pouch underwear technology was invented in 2013 in Nasua, NH and introduced to the sports market via a crowdfunding campaign on Kickstarter. After market validation, UFM Underwear was purchased by Polidan, Inc., and relocated to Jacksonville, FL. John Polidan, CEO, is a retired engineer with vast experience in lean manufacturing and business leadership. He also happens to know how to sew, which comes in handy when prototyping new products. It was always on John’s bucket list to take a startup and turn it into a household brand. After months of searching, UFM Underwear crossed his desk. Like many men, John had an immediate need for the product. He had a hydrocele and needed underwear that truly offered support. Like many men, John immediately became a UFM Loyal.
In 2015, John relaunched the company, and released the 2nd and 3rd generations of UFM Underwear based on customer feedback. In addition to launching a UFM-branded online retail store, UFM partnered with Amazon to open an Amazon mens underwear store, and began testing distribution in select menswear and sporting goods stores throughout the US. Amazon brought mass customers and helped build confidence that UFM Underwear was a high quality product. In one year, UFM Underwear received more than 1,500, 5 star product reviews. All of the feedback showed UFM the product was more than a sports product. Just like women need to wear a bra to support their womanhood, men need underwear to support their manhood. While some men want to wear support underwear for sports, there are a lot of men who actually need support underwear for everyday, medical, sports and work uses. A few companies have tried to introduce solutions, but none have come close to the support in UFM’s adjustable pouch underwear.
UFM Underwear continues to grow as the company promotes more than just underwear. As a company, UFM is passionate about inspiring men to be better men -- to work hard, to give back to their communities, to talk about their health and to be better husbands and fathers. At the beginning of 2016, UFM launched the campaign #ManhoodMoments as a way to promote motivational messages and stories from UFM fans. In May, UFM attended the American Urological Association’s annual international conference to get feedback from nearly 150 Urologists about the medical benefits of UFM underwear. At the conference UFM rolled out a patient referral program for physicians globally that includes educational materials and product discounts. During the second half of 2016, UFM looks to expand its online presence through social media campaigns, including #ManhoodMoments. Additionally, UFM will continue to focus efforts on expanding its physician referral program and local retail programs.
Brands:Underwear For Men
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